As the ISE slogen changes year by
year, my slogen can change as well in accordance with the impression that the
actual exhibition makes on me. So my slogan for ISE 2014 is quite simple:
’Recognize. Greet. Chat.’ The most essential difference between ISE 2014 and
the previous ones for me is some kind of self-confidence thanks to many many
familiar faces and familiar names hanging on the badges. How useful such an
exhibition can be, how important the personal contact is, how it changes the
relationship with a business partner and how much information are in the background
that can be in your possession only being part of such an event. Record attandance
was this year again (the total attendance was 51,003, a 15% increase on
the 2013 event) and the space rebooking procedure also generated its
highest-ever figure. 
Besides business, it always needful to find time for
getting the sufficient portion of stroopwafels and cheese specialties. But how
to shop all these if we are passangers by air? Problem solved this year so that
I don’t have to worry about the weight limit any longer. Double luggagge, one
of them is made to travel together with the exhibition goods by road. That’s
all. No weight limit only money… 
